Are you looking to elevate your food blog or culinary passion by creating captivating recipe videos in the popular “Tasty Style”? You’re in the right place! One of the most frequent inquiries I receive revolves around my unique setup and the detailed process behind producing these visually stunning and highly engaging recipe videos. While I certainly don’t claim to be a seasoned expert, my journey over the past year in food videography has been incredibly enriching, allowing me to accumulate a wealth of practical knowledge and effective strategies. What began as a venture into a new creative outlet has since blossomed into my full-time career, a path I absolutely adore!
This comprehensive guide is the first in a series dedicated to demystifying the world of food videography. In this initial post, we’ll dive deep into the specific equipment I personally use and recommend, offering insights that will help you build your own effective video production setup. Whether you’re a budding food blogger or an established content creator, understanding the right tools is the first step toward producing high-quality, shareable recipe videos.
Before we delve into the gear, I’d like to share an exciting update. If you haven’t yet, be sure to catch my recent interview with Bjork from the Food Blogger Pro Podcast. It was an immense honor to be invited, and we covered everything from the intricacies of video production to my personal journey of carving out a successful career from home and embracing the freedom of being my own boss. It’s a discussion I’m incredibly eager for you to hear, and you can listen to it HERE.
For those unfamiliar with my work, here are a few recent video examples I’ve created for my blog and for some of my esteemed clients, showcasing the style and quality you can achieve with the right equipment and techniques: Feast your eyes on these Blender Banana Oatmeal Muffins, a vibrant Thai Chickpea Curry, and a wholesome Sweet Potato Quinoa Bowl. These videos exemplify the engaging and visually appealing content that can be produced right from your kitchen.
Choosing Your Camera for Food Videography
The camera is the heart of your video production setup. I currently rely on a two-camera Canon DSLR system, which offers versatility and exceptional image quality for food videography:
- Canon 6D: This full-frame DSLR serves as my primary camera for the majority of my video shoots. Its excellent low-light performance and superior image quality make it ideal for capturing the vibrant details of food. I almost exclusively use it for overhead shots, positioning it directly above the cooking action to capture that signature “Tasty Style” top-down perspective. For this purpose, it’s typically paired with a 50mm f/1.4 lens and mounted securely on this specific tripod, which I’ll detail further below. The 6D’s ability to produce shallow depth of field helps in isolating the food, making it pop on screen.
- Canon 60D: My reliable older model, the Canon 60D, was my very first DSLR and still plays a crucial role in my setup. I primarily use this camera for capturing dynamic “sexy side shots” that add variety and depth to the video narrative. It’s usually reserved for specific moments when I envision a particular angle or close-up that complements the overhead footage. This camera is almost always equipped with either a 100mm macro lens or, on occasion, an 85mm lens (more on lenses shortly). I keep it mounted on a second, identical tripod to my main overhead setup for seamless transitions. The 60D is also my go-to for “hero shots” – those mouth-watering, perfectly styled close-ups of the finished dish that instantly compel viewers to try the recipe themselves. While it’s an older model, its robust video capabilities still deliver professional results.
Tips for Camera Selection: When choosing a camera for food videography, consider a DSLR or mirrorless camera that offers manual controls for aperture, shutter speed, and ISO, as well as the ability to record in full HD (1080p) or 4K. While professional models like the 6D are excellent, many entry-level DSLRs or mirrorless cameras can produce fantastic results, especially when paired with good lighting and lenses. The key is finding a camera you’re comfortable operating and that fits your budget.
The Art of Lenses in Food Videography
Lenses are just as, if not more, important than the camera body itself when it comes to capturing stunning food visuals. They dictate the perspective, sharpness, and overall aesthetic of your video. I currently work with three distinct lenses, each serving a specific purpose:
- Canon EF 50mm f/1.4 USM: This is my absolute workhorse lens. As mentioned, it’s almost always attached to my 6D for all overhead shots, capturing a natural perspective that’s perfect for following the cooking process. Beyond video, it’s also my primary lens for all my food photography. Its wide aperture of f/1.4 allows for beautiful background blur (bokeh), making the food truly stand out, even in lower light conditions. For its price point, it delivers incredible versatility and image quality, making it an essential piece of kit for any food visual creator.
- Canon EF 100mm f/2.8 Macro USM: Investing in this lens last year was a game-changer for my videos. This macro lens allows me to achieve those incredibly detailed, super close-up shots that elevate recipe videos from good to extraordinary. Think of capturing the texture of melting chocolate, the bubbling of a sauce, or the delicate sprinkle of herbs – moments that truly make a dish irresistible. I purchased this lens used from Amazon, and it has performed flawlessly. Its ability to focus very closely is indispensable for showcasing the intricate beauty of food. Furthermore, I use this lens approximately 90% of the time for my “hero shots” – the striking, detailed images of the finished food presented at the very beginning and end of my videos. These up-close perspectives are incredibly effective at grabbing a viewer’s attention and drawing them further into the content.
- Canon EF 85mm f/1.8 USM: This lens is an older addition to my kit, which I had prior to acquiring the 100mm macro. While it offers excellent portrait capabilities and a pleasing focal length, I find myself reaching for it less frequently now that I have the dedicated macro lens. It’s a great lens for general food photography and for capturing a slightly tighter perspective than the 50mm, but the macro offers unparalleled detail for video.
Understanding Lenses for Food Video: Prime lenses (fixed focal length like 50mm, 100mm) are often preferred for food videography due to their wider apertures, which allow more light in and create that beautiful, creamy bokeh. A macro lens is invaluable for extreme close-ups, while a standard prime like a 50mm offers a versatile field of view. Consider the story you want to tell with your visuals when selecting your lenses.
Stability and Versatility: The Importance of Tripods
A stable camera is fundamental for professional-looking video. Blurry or shaky footage instantly detracts from the quality of your content. My solution for unwavering stability and flexible shooting angles comes in the form of two identical tripods:
Vanguard Alta Pro 263AB: I cannot overstate my affection for this tripod; it’s so exceptional that I bought a second one a few months after realizing its immense value. This tripod perfectly balances affordability with robust functionality, making it an outstanding choice for food videographers.
Why I love it:
- Price Point: Many professional-grade tripods can be prohibitively expensive. The Vanguard Alta Pro, typically ranging from $150-$200 (prices on Amazon can fluctuate), offered exactly what I needed without breaking the bank. It’s sturdy and reliable, without unnecessary frills.
- Integrated Overhead Capability: This is a massive bonus and a primary reason for my recommendation. Unlike many tripods that require a separate, costly extension arm for overhead shots, the Alta Pro’s central column can be easily removed, pivoted, and repositioned to achieve perfect overhead angles. This ingenious design eliminates the need for additional equipment, simplifying your setup and saving you money.
- Counterbalance Solution: To ensure optimal stability when the camera is extended for overhead shots, I employ a simple yet effective counterbalance technique. I attach a bungee cord to the end of the extended arm and hang a half-empty paint can from it. This provides the necessary weight to prevent tipping and maintain balance, as demonstrated in the image below:
Is having two tripods essential? Not necessarily, especially when you’re just starting out. For someone producing a high volume of content, like upwards of 10 videos per week, having two tripods significantly streamlines the workflow. However, if you’re creating just one or two recipe videos weekly for your personal blog, a single versatile tripod might suffice initially.
Benefits of a Two-Tripod Setup: My preference for two tripods stems from the efficiency they provide. I can dedicate one tripod exclusively to overhead shots, leaving it permanently set up. The second tripod is then ready for immediate use with my other camera, perfect for capturing side angles or dynamic close-ups. This arrangement is also invaluable for moments when I need to record simultaneously from both cameras, ensuring no action is missed.
Advice for a Single-Tripod Setup: If you’re working with just one tripod, meticulous planning is your best friend. For instance, if you’re demonstrating pouring dressing over a salad and desire both overhead and side-angle shots, strategically plan your actions. You might film half of the pouring from one angle, then pause, carefully readjust your tripod to the second desired angle, and resume filming the remainder of the pouring. This approach requires patience but yields equally professional results.
Reliable Storage: SD Cards
In videography, reliable data storage is non-negotiable. Losing footage due to a faulty SD card can be incredibly frustrating and costly. I’m a steadfast advocate for SanDisk. I own several of these specific SD cards and have consistently experienced flawless performance. They are robust, dependable, and essential for capturing high-definition video without interruption.
Key Considerations for SD Cards: When purchasing SD cards for video, pay close attention to their speed class (e.g., V30, V60, V90) and capacity. Higher speed classes ensure that the card can write data fast enough to keep up with demanding video resolutions like 4K, preventing dropped frames. Opt for larger capacities (e.g., 64GB, 128GB, 256GB) to avoid constantly swapping cards during a shoot, which can interrupt your flow. Always keep spare cards on hand and label them to stay organized.
Bringing it All Together: Video Editing Software
Once your footage is captured, editing software is where the magic truly happens, transforming raw clips into a polished, engaging narrative. My current professional workflow is centered around Adobe Premiere Pro.
Adobe Premiere Pro: This industry-standard software offers a comprehensive suite of tools for professional video editing. Its robust features allow for precise cutting, advanced color grading, sophisticated audio mixing, and seamless integration with other Adobe applications. While it has a steeper learning curve, the capabilities of Premiere Pro are unmatched for creating high-quality, dynamic recipe videos.
Adobe After Effects: I also have Adobe After Effects, which is fantastic for motion graphics and visual effects. I’ve primarily experimented with it for adding fun, animated text intros to my videos, though I admit I haven’t fully explored its vast potential yet. It’s an excellent tool for adding a creative flair to your video titles and branding.
Where I Started: iMovie: For beginners, I wholeheartedly recommend starting with a free, user-friendly program like iMovie (for Mac users). It’s the perfect platform to get acquainted with basic editing principles – cutting clips, adding transitions, incorporating text, and mixing audio – without the intimidation or cost of professional software. Learning the fundamentals on iMovie provides an excellent foundation before transitioning to more advanced editors like Premiere Pro or Final Cut Pro.
How I Mastered Editing: My journey to proficiency in video editing owes a great deal to THE BLOG VILLAGE. The super detailed tutorials offered there were instrumental in my learning process. Trevor, the brilliant creator of TBV, is incredibly supportive and always willing to answer questions, making it an invaluable resource for food content creators looking to upskill in video. At the time I joined The Blog Village, Food Blogger Pro had not yet expanded significantly into video tutorials. However, they have since developed a wealth of resources on creating and editing videos, making it another excellent option worth exploring for comprehensive learning.
Essential Editing Techniques for Food Videos: Focus on quick cuts to maintain viewer engagement, use smooth transitions, ensure consistent color grading to make food look appetizing, and pay close attention to audio quality. A good editor brings rhythm and flow to your culinary story.
Illuminating Your Dishes: The Role of Lighting
Lighting is arguably one of the most critical elements in food videography, directly impacting the mood, clarity, and appeal of your dishes. Initially, I invested in artificial lighting, purchasing two of these Flolight FL-110HMD units based on a recommendation from The Blog Village. The idea of consistent lighting, especially during the limited daylight hours of winter, was incredibly appealing.
My Journey with Artificial Light: After producing approximately ten videos using these lights, I concluded that natural light more closely aligned with my personal artistic style. While the Flolights provided consistent illumination, I found myself drawn to the softer, more organic aesthetic that natural light offers. HERE is an example of a video I created using these artificial lights, demonstrating their capability.
Despite my preference for natural light, I still keep and use these artificial lights occasionally. Recently, I deployed one during an in-person client shoot to act as a fill light, successfully softening shadows and balancing the overall illumination. In that setup, natural light came from the right, with the artificial light positioned on the left. The difference in clips filmed with and without the fill light was remarkable, significantly enhancing the video’s professional appearance. I’ll be sure to share that video once it goes live!
Why I Prefer Natural Light: Ultimately, my choice for natural light is a stylistic one. I adore the gentle, diffused quality it imparts, creating a soft and inviting atmosphere around the food. It lends a certain authenticity and warmth that resonates with my creative vision. At the end of the day, it’s a deliberate aesthetic decision that defines my brand.
The Unquestionable Advantages of Artificial Light for Many: Consistency! You truly don’t grasp the extent to which the sun shifts until you attempt to film a recipe video. On a cloudy day, maintaining relatively consistent natural light throughout a shoot can be an incredibly frustrating and almost impossible task. This is where artificial lights shine. They offer unparalleled consistency in light quality and direction, making it significantly easier to achieve a uniform look across all your video segments. This consistency, in turn, vastly simplifies the post-production process, as you won’t be constantly battling to adjust colors and exposure to match different parts of your video. For many, the efficiency and reliability provided by artificial lighting are indispensable.
Tips for Optimal Lighting: Regardless of your preference, good lighting is about creating depth and making your food look appealing. If using natural light, position your setup near a large window and use diffusers (like a sheer curtain) to soften harsh light and reflectors (white foam boards) to bounce light into shadowy areas. If using artificial lights, experiment with different setups (key light, fill light, backlight) to sculpt your food and make it visually dynamic. Always aim for soft, diffused light to minimize harsh shadows.
Capturing Clear Sound: The Microphone
Good audio is just as crucial as good video. While my recipe videos are often primarily visual, for any narration or in-person segments, clear sound is paramount. I don’t use it constantly, but I do own this Rode on-camera microphone. It’s an excellent choice for an on-camera mic, offering clear sound capture and being remarkably easy to set up and use.
As I’ve recently started filming more “in-person” style videos for clients, I’m recognizing the need for even more specialized audio equipment. I’m planning to invest in some simple lavalier (lapel) microphones soon. These tiny, clip-on mics are fantastic for capturing crisp, direct audio from a speaker, minimizing background noise, and providing greater freedom of movement.
Audio Best Practices: Always monitor your audio during recording. Position your microphone as close as possible to the sound source without being visible in the shot. Record in a quiet environment to avoid unwanted background noise. Even if your videos are primarily visual, consider adding background music that complements the mood of your recipe without overpowering any subtle sounds of cooking.
Setting the Scene: Food Styling Surfaces
The surface on which you present your food plays a significant role in the overall aesthetic of your video. It acts as the backdrop, influencing the mood and visual appeal of your dish. While I’ve crafted a few simple surfaces myself, the ones I consistently reach for and recommend are from Erickson Woodworks. I own two of their double-sided surfaces, providing me with four distinct options. Their compact size and lightweight design make them incredibly easy to move and position, yet they fulfill all my diverse needs for various recipe styles. I wholeheartedly recommend exploring their range.
For a budget-friendly and versatile option, I also created a custom surface using a white foam board (an inexpensive find at around $2) and this faux marble stick-on paper, which I ordered from Amazon for about $20. This DIY marble surface has become a firm favorite of mine. It offers the elegant look of real marble without the significant weight and cumbersome nature of an actual marble pastry board, which I found to be often too small and heavy to maneuver easily during shoots. This DIY solution is both practical and visually appealing.
Tips for Choosing Surfaces: Consider a variety of textures and colors that complement different types of food. Wood, concrete, slate, and fabric can all create different moods. Light-colored surfaces often make food pop, while darker ones can create a more dramatic feel. Having double-sided options or several portable boards will give you immense flexibility for styling.
Beyond the Essentials: Enhancing Your Setup
While cameras, lenses, tripods, and lights form the core of your video setup, a few additional items can significantly enhance your workflow and the overall quality of your productions:
- Wicker Coffee Table: I have a small wicker coffee table that I absolutely love using as a base for my styling surfaces during shoots. Its lower height is particularly advantageous, as it typically positions my camera at a perfect level, allowing me to easily monitor the shot, make adjustments, and interact with the food without strain.
- Simple Bowls and Food Props: The right props can elevate your food from mere ingredients to a tempting culinary creation. I’ve curated a collection of simple yet elegant bowls, plates, and utensils, mostly sourced from thrift stores and from World Market (which is my all-time favorite place to shop for unique and stylish props!). Focus on props that complement, rather than distract from, your food. Neutral colors and natural textures often work best.
- Cleaning Supplies: Keep microfiber cloths, glass cleaner, and paper towels on hand. A clean lens, spotless surfaces, and tidy props are essential for professional-looking footage.
- Timers and Measuring Tools: While not strictly camera equipment, accurate timers and precise measuring tools are crucial for executing recipes flawlessly on camera, ensuring consistency and reliability in your cooking demonstrations.
Distributing Your Culinary Creations: Video Sharing Strategies
After all the effort of filming and editing, effectively sharing your recipe videos is key to reaching your audience and maximizing engagement. My primary method for both client and personal projects involves uploading all final video files to Dropbox. This cloud storage solution offers unparalleled ease of access.
Dropbox for Seamless Access: With the Dropbox app, I can effortlessly retrieve and manage my video files from any device – whether it’s my desktop, laptop, or smartphone. This cross-device accessibility is particularly convenient for tasks like uploading snippets or full videos directly to platforms like Instagram, Facebook, and YouTube, ensuring my content is shared quickly and efficiently with my audience.
Optimizing for Different Platforms: Each video platform has its own best practices for optimization. For YouTube, focus on strong titles, descriptions, and tags for SEO. For Instagram and TikTok, prioritize short, engaging clips with eye-catching visuals and trending audio. Facebook videos benefit from native uploads and clear calls to action. Always consider the ideal aspect ratio and video length for each platform to maximize viewership.
That concludes this detailed overview of the essential equipment and strategies I employ to create engaging “Tasty Style” recipe videos. I hope this guide provides you with a clear roadmap for starting or upgrading your own food videography setup.
If you have ANY further questions about cameras, lenses, lighting, editing, or any other aspect of video production, please don’t hesitate to ask in the comments section below or send me an email directly at [email protected]. Your insights and queries are invaluable!
Additionally, if you have ideas or specific topics you’d like me to cover in future videography posts, please let me know. I’m always eager to create content that genuinely helps you on your creative journey!
***Please note: Some of the links provided above are affiliate links. This means that if you choose to purchase one of these products through my link, I may earn a small commission at no additional cost to you. Rest assured, I only recommend products I genuinely use and trust. Any small profit earned will be put to good use – perhaps by indulging in a few more of my favorite Nashville 100-layer donuts! Your support helps keep this blog running and allows me to continue sharing valuable content.